UK Broker Index 2026
Foliume Market Research

How 100+ UK insurance brokerages show up across Trustpilot, Feefo, LinkedIn, the FCA Register and Companies House. Editorial commentary on publicly available data.

APRIL 2026
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Introduction

A note from the CEO

At Foliume we wanted to answer a simple question: what does the internet actually say about UK insurance brokers?

We looked at 100+ brokerages across Google, Feefo, Trustpilot, the FCA Register and Companies House. Not what they say about themselves, but what the public record shows. No surveys, no paid placements.

What we found is that brokers of all sizes are building their online presence in different ways. Some lead on LinkedIn, others on Google reviews, others through industry credentials. Every firm has a story, and the data tells it clearly.

This report is for the people running broking businesses who want to see how they show up online, and where the best opportunities are to stand out.

I hope it gives you something useful, and a few surprises along the way.

Martin Fagioli
Martin Fagioli
CEO, Foliume
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Contents

What's inside

3
Executive Summary

Three numbers that tell the story

We went looking for how UK brokers show up online. The gap between the best and the rest was bigger than we expected.

1

87% of the brokers in our sample have no Google rating

87% of the 114 brokers we tracked are not rated on Google

Of the 114 mostly-large, mostly-national brokers in our sample, only 14 have a verified Google rating. The rest are trading on reputation built entirely offline. Small high-street brokers outside this sample often rank well on Google Maps — this finding is about the top of the market, where the online reputation gap is widest. Full sample criteria below.

2

82% of enterprise brokers have no measurable client voice

82% of the 22 enterprise brokers in our sample don't qualify on Client Voice

Only 4 of the 22 largest UK brokers we tracked have enough verified reviews across Google, Feefo and Trustpilot to register a Client Voice score. The other 18 — including Aon, WTW, Marsh and Lockton — lead on credentials and scale, but are effectively silent where clients look first.

3

The median UK broker has 2,897 LinkedIn followers

2,897 median LinkedIn followers across 100+ brokers

69% of brokers we tracked have fewer than 5,000 LinkedIn followers. Alan Boswell Group, a 400-person Norwich broker, scores higher on our index than Aon or WTW. In online voice, size is not destiny.

4
The methodology

How the Online Voice Score works

Client Voice and Digital Presence together make up 55% of the score because this report is about how brokers show up online. Credentials, scale and longevity give context. A broker needs at least three of the five dimensions to qualify, which is why 64 of 100+ brokers are ranked.

40%
Client Voice
Google, Feefo and Trustpilot ratings weighted by review volume. The heart of the report.
15%
Digital Presence
LinkedIn followers. A proxy for how visible the firm is to the professional market.
25%
Credentials
FCA authorised, Chartered, BIBA, industry awards.
10%
Scale
Employee count and office footprint.
10%
Longevity
Years trading per Companies House. A tiebreaker.
64
RANKED
52
LINKEDIN TRACKED
59
FCA AUTHORISED
56
UK CITIES
How we built the sample

Our sample is 114 brokers: 22 enterprise, 27 mid-market, 65 small. This is not a random draw of all UK brokers — the FCA Register has thousands of authorised firms. We curated the list around the most visible end of the market: the largest national and regional brokers, the best-known mid-market consolidators, and the leading digital-first small brokers. Selection criteria, in order: (1) appears in BIBA member directory, Insurance Times Top 50, or IIB listings; (2) >50 staff or national/multi-office footprint; or (3) recognised digital-first player (Simply Business, Policy Expert, PolicyBee, Cuvva, Konsileo). Small local high-street brokers that rely on Google Maps for acquisition are under-represented by design — every finding in this report refers to this sample, not the UK broker market as a whole.

Built on public data

Every input is pulled from Companies House, the FCA Register, Google Maps, Feefo, Trustpilot or the brokers' own websites. The scores are computed, not guessed. Any broker can replicate the calculation from the sources we cite on each profile.

What this score is not

The Online Voice Score measures online visibility and public reputation signals within our curated sample. Every broker in the UK does valuable work for their clients. This score captures one angle of that picture: the public-facing one, for the top of the market. It's a starting point for understanding how your firm shows up, not a final judgement.

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Want to see where your broker ranks?

Search 100+ brokers
Enterprise

Top Enterprise Brokers

1,000+ employees or global reach. Enterprise brokers lead on LinkedIn presence, industry credentials and scale. Their reputation is built through institutional relationships and professional networks.

#BrokerCitySinceStaffScore
1 Gallagher UK London 1988 5,200+ 71.0
2 Howden Group London 1994 18,000+ 63.4
3 Ardonagh Group London 2021 12,000+ 56.1
4 Everywhen London 2010 2,000+ 56.1
5 Tysers London 1994 1,040+ 41.8
Mid-Market

Top Mid-Market Brokers

100 to 999 staff or fast-scaling digital players. The firms investing most actively in their online presence right now.

#BrokerCitySinceStaffScore
1 Alan Boswell Group Norwich 1989 400 81.8
2 Kingsbridge Tewkesbury 2000 — 57.0
3 Policy Expert London 2010 — 54.4
4 Zego London 2016 — 53.6
5 HomeLet Lincoln — ~300 53.4
Small / Independent

Top Small Brokers

Under 100 staff. Regional, specialist, often family-run. Where client voice can be loudest relative to size.

#BrokerCitySinceStaffScore
1 SJL Insurance Services Worcester 2001 — 57.6
2 PolicyBee Norwich 2010 — 56.3
3 Norton Insurance Brokers Birmingham 1965 — 53.9
4 Wrightsure Group Orsett 1975 — 52.3
5 Connect Insurance Brokers Stoke-on-Trent 1989 — 50.7
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Enterprise: Under the bonnet

Top 5 Enterprise profiles

Enterprise brokers typically lead on LinkedIn and credentials. Their client relationships tend to live in direct conversations rather than public review platforms.

1
Gallagher UK
London • Founded 1988
Enterprise HIGH CONF FCA Authorised 3.9★ Google
71.0
VOICE SCORE
3.9★
23 REVIEWS
64K
LINKEDIN
5,200+
STAFF
38y
TRADING
Client
68
Digital
74
Credits
60
Scale
100
History
76
Why #1: 38 years trading. 5,200+ staff. 50+ UK branches. Google 3.9★ from 23 reviews. Fourth-largest insurance brokerage globally. Major UK expansion through acquisitions of Giles, Oval, Heath Lambert, Stackhouse Poland, and B
Verified via ajg.com/uk
2
Howden Group
London • Founded 1994
Enterprise HIGH CONF 4.1★ Google
63.4
VOICE SCORE
4.1★
17 REVIEWS
357K
LINKEDIN
18,000+
STAFF
32y
TRADING
Client
70
Digital
85
Credits
25
Scale
100
History
64
Why #2: 32 years trading. 18,000+ staff. 100+ UK branches. Google 4.1★ from 17 reviews. Employee-owned international insurance group. Acquired Aston Lark and A-Plan. One of the fastest-growing brokers globally.
Verified via howdengroup.com, Companies House
3
Ardonagh Group
London • Founded 2021
Enterprise HIGH CONF Feefo Excellent
56.1
VOICE SCORE
40K
LINKEDIN
12,000+
STAFF
5y
TRADING
Client
70
Digital
71
Credits
25
Scale
100
History
10
Why #3: 5 years trading. 12,000+ staff. Feefo Excellent. One of the UK's largest independent insurance distribution platforms, built through aggressive acquisition. Owns Everywhen, Swinton, and mul
Verified via ardonagh.com, Companies House
4
Everywhen
London • Founded 2010
Enterprise HIGH CONF Feefo Excellent
56.1
VOICE SCORE
25K
LINKEDIN
2,000+
STAFF
16y
TRADING
Client
70
Digital
68
Credits
25
Scale
82
History
32
Why #4: 16 years trading. 2,000+ staff. Feefo Excellent. Consumer-facing retail brand of Ardonagh Group, uniting 35+ insurance businesses. Formerly Towergate (rebranded May 2025). 500,000+ customer
Verified via everywhen.co.uk, Companies House
5
Tysers
London • Founded 1994
Enterprise HIGH CONF FCA Authorised
41.8
VOICE SCORE
10K
LINKEDIN
1,040+
STAFF
32y
TRADING
Client
—
Digital
62
Credits
70
Scale
85
History
64
Why #5: 32 years trading. 1,040+ staff. 22 worldwide. Leading independent international Lloyd's broker managing ~US$4.1bn in annual premiums, ~32,000 clients. Part of AUB Group since 2022. Found
Verified via tysers.com, Companies House
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Mid-Market: Under the bonnet

Top 5 Mid-Market profiles

The five mid-market brokers with the strongest online pulse.

1
Alan Boswell Group
Norwich • Founded 1989
Mid-Market HIGH CONF FCA Authorised 4.6★ Google Feefo Platinum
81.8
VOICE SCORE
4.6★
137 REVIEWS
3K
LINKEDIN
400
STAFF
37y
TRADING
Client
92
Digital
54
Credits
90
Scale
70
History
74
Why #1: 37 years trading. 400 staff. 8. Google 4.6★ from 137 reviews. One of the UK's largest independent insurance brokers. 40 years' experience. Chartered. Insurance Broker of the Year 2025.
Verified via alanboswell.com, Companies House, FCA Register, Google Maps
2
Kingsbridge
Tewkesbury • Founded 2000
Mid-Market HIGH CONF FCA Authorised 4.7★ Google Feefo 4.7/5
57.0
VOICE SCORE
5K
LINKEDIN
26y
TRADING
Client
70
Digital
58
Credits
60
Scale
—
History
52
Why #2: 26 years trading. Google 4.7★. Feefo 4.7/5. Leading provider of specialist insurance and IR35 services. 35,000+ contractors insured, 500+ partners.
Verified via kingsbridge.co.uk, Companies House, FCA Register
3
Policy Expert
London • Founded 2010
Mid-Market HIGH CONF FCA Authorised Trustpilot 4.5/5
54.4
VOICE SCORE
9K
LINKEDIN
16y
TRADING
Client
68
Digital
61
Credits
60
Scale
—
History
32
Why #3: 16 years trading. Digital-first insurer/broker launched 2011. Over 1.6 million customers. 85% home customer retention rate.
Verified via policyexpert.co.uk, FCA Register
4
Zego
London • Founded 2016
Mid-Market HIGH CONF FCA Authorised Trustpilot 4.3/5
53.6
VOICE SCORE
45K
LINKEDIN
10y
TRADING
Client
64
Digital
72
Credits
60
Scale
—
History
20
Why #4: 10 years trading. UK insurtech providing flexible motor insurance with app-based telematics. Trustpilot 4.3/5 from 12,500+ reviews. Featured in The Guardian,
Verified via zego.com, FCA Register
5
HomeLet
Lincoln
Mid-Market HIGH CONF FCA Authorised Feefo 4.7/5
53.4
VOICE SCORE
2K
LINKEDIN
~300
STAFF
Client
70
Digital
52
Credits
45
Scale
62
History
—
Why #5: ~300 staff. Feefo 4.7/5. UK's largest tenant referencing and specialist lettings insurance company. 3,700+ letting agents. Part of PIB Group.
Verified via homelet.co.uk, FCA Register
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Small / Independent: Under the bonnet

Top 5 Small broker profiles

The five smaller or independent brokers with the strongest online pulse. Where client voice is loudest relative to size.

1
SJL Insurance Services
Worcester • Founded 2001
Small HIGH CONF FCA Authorised 4.7★ Google
57.6
VOICE SCORE
4.7★
68 REVIEWS
1K
LINKEDIN
25y
TRADING
Client
91
Digital
50
Credits
35
Scale
—
History
50
Why #1: 25 years trading. 2 (Worcester, London). Google 4.7★ from 68 reviews. Commercial broker with GWP over £20 million. National and international client base.
Verified via sjlins.co.uk, Google Maps, FCA Register
2
PolicyBee
Norwich • Founded 2010
Small HIGH CONF FCA Authorised Feefo 4.8/5
56.3
VOICE SCORE
861
LINKEDIN
16y
TRADING
Client
72
Digital
45
Credits
70
Scale
—
History
32
Why #2: 16 years trading. 1. Feefo 4.8/5. UK's first online quote-and-buy broker for business insurance. Freelancers, sole traders, and limited companies.
Verified via policybee.co.uk, Companies House, FCA Register
3
Norton Insurance Brokers
Birmingham • Founded 1965
Small HIGH CONF 4.8★ Google
53.9
VOICE SCORE
4.8★
119 REVIEWS
250
LINKEDIN
61y
TRADING
Client
96
Digital
37
Credits
0
Scale
—
History
100
Why #3: 61 years trading. Google 4.8★ from 119 reviews. 60 years protecting customers' interests and assets through quality insurance provision.
Verified via nortonib.co.uk, Google Maps
4
Wrightsure Group
Orsett • Founded 1975
Small HIGH CONF 4.8★ Google
52.3
VOICE SCORE
4.8★
52 REVIEWS
400
LINKEDIN
51y
TRADING
Client
91
Digital
40
Credits
0
Scale
—
History
100
Why #4: 51 years trading. 6. Google 4.8★ from 52 reviews. One of the country's largest privately owned insurance brokers. 50+ years. Offices in London, Essex, Liverpool, Fareham, Lincoln, Stockport.
Verified via wrightsure.com, Google Maps
5
Connect Insurance Brokers
Stoke-on-Trent • Founded 1989
Small HIGH CONF 4.7★ Google
50.7
VOICE SCORE
4.7★
378 REVIEWS
285
LINKEDIN
37y
TRADING
Client
94
Digital
38
Credits
0
Scale
—
History
74
Why #5: 37 years trading. Google 4.7★ from 378 reviews. Independent broker with 35+ years' experience. Wide insurer panel for best policy and price.
Verified via connect-insurance.uk, Google Maps
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Beyond the Index

Four more lists worth a look

Single-metric rankings that show a different side of the market. Each one tells a different story than the headline index.

Client Voice Leaders — size-adjusted

The counter-intuitive ranking. Client Voice dimension only — reviews weighted by volume across Google, Feefo and Trustpilot. Size, credentials and longevity stripped out. The league table clients would build if the only thing that counted was what other clients say. No Big Three broker makes the top 8.

1
Norton Insurance Brokers
Birmingham • 1965 • Small
96.0 client voice
2
Konsileo
London • 2015 • Mid-Market
96.0 client voice
3
Connect Insurance Brokers
Stoke-on-Trent • 1989 • Small
94.0 client voice
4
Alan Boswell Group
Norwich • 1989 • Mid-Market
92.0 client voice
5
Protect Line
Poole • 2010 • Mid-Market
92.0 client voice
6
SJL Insurance Services
Worcester • 2001 • Small
91.0 client voice
7
Wrightsure Group
Orsett • 1975 • Small
90.7 client voice
8
Ascott Insurance Brokers
Manchester • 1972 • Small
82.4 client voice

Why this matters: Aon, WTW and Marsh don't have enough public reviews to score on this dimension at all. Only four enterprise brokers qualify — Gallagher (68.3), Howden (69.8), Ardonagh (70.5), Everywhen (70.5) — and their average is 69.8. Regional mid-market and small brokers are running rings around them on the one metric clients can verify themselves.

Most-Loved on Google

Ranked by Google rating weighted by review volume. You need both a strong score and enough reviews to make it count.

1
Protect Line
Poole • 2010
4.6★ from 1128 reviews
2
Connect Insurance Brokers
Stoke-on-Trent • 1989
4.7★ from 378 reviews
3
Konsileo
London • 2015
4.8★ from 142 reviews
4
Norton Insurance Brokers
Birmingham • 1965
4.8★ from 119 reviews
5
Alan Boswell Group
Norwich • 1989
4.6★ from 137 reviews
6
SJL Insurance Services
Worcester • 2001
4.7★ from 68 reviews
7
Wrightsure Group
Orsett • 1975
4.8★ from 52 reviews
8
Ascott Insurance Brokers
Manchester • 1972
4.9★ from 15 reviews

Punching Above Their Weight

Online Voice Score adjusted for headcount. These brokers outperform what you'd expect for their size.

1
Alan Boswell Group
Norwich • 1989
62.9 staff, adjusted score
2
HomeLet
Lincoln
43.1 staff, adjusted score
3
GS Group
Perth • 1991
40.9 staff, adjusted score
4
Gallagher UK
London • 1988
38.2 staff, adjusted score
5
Everywhen
London • 2010
34.0 staff, adjusted score
6
Bennetts
Peterborough • 1930
33.5 staff, adjusted score
7
Cuvva
London • 2015
31.5 staff, adjusted score
8
Amwins Global Risks
London • 1968
30.1 staff, adjusted score

Rising Stars

Founded since 2010, with real traction showing up in headcount, customers or public reviews. The ones worth watching.

1
Brown & Brown UK
London • 2015
14,000+ staff • est. 2015
2
Lockton UK
London • 2010
12,500+ staff • est. 2010
3
Ardonagh Group
London • 2021
12,000+ staff • est. 2021
4
NFP UK
Birmingham • 2016
7,700+ staff • est. 2016
5
PIB Group
Retford • 2015
4,000+ staff • est. 2015
6
Everywhen
London • 2010
2,000+ staff • est. 2010
7
Ed Broking
London • 2014
200-400 staff • est. 2014
8
Cuvva
London • 2015
100 staff • est. 2015
10
The Bigger Picture

Three shifts every broker feels

You already sense these if you're in the market. Here they are, named and backed by the receipts.

The great roll-up

Howden bought Aston Lark and A-Plan. Ardonagh built a £2bn GWP platform on top of Towergate. PIB Group, backed by Apax, is now in 11 markets. Gallagher took Stackhouse Poland and Bollington. Private equity isn't slowing down, and the mid-market is where the deals land.

Digital stops being digital

Simply Business is serving close to a million customers online. Policy Expert passed 1.6 million. PolicyBee invented quote-and-buy in the UK. Konsileo's self-managed model runs 206 brokers without a traditional office. This isn't a fringe channel anymore, it's the market.

Consumer Duty has teeth — and a public surface

Since July 2023, the FCA's Consumer Duty has forced every broker to evidence fair value and good client outcomes. The interesting question isn't whether firms are compliant on paper. It's whether that evidence is visible where clients and regulators actually look: the firm's own website, Google, Feefo, Trustpilot. A thin public reputation signal is now a risk signal too. The brokers treating Consumer Duty as a story to tell — in reviews, case studies, visible complaint handling — are the ones turning a compliance obligation into a retention lever. The rest are leaving the narrative to whoever leaves a one-star review first.

5
Look up any broker

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Search any of the 100+ brokers we track. See their Online Voice Score, their dimension breakdown, and how they compare. If you want the full profile with peer benchmarks and recommendations, we'll send it across.

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The small print

Methodology, corrections and privacy

We take accuracy seriously. If we have something wrong, tell us and we will fix it.

What this report is

Editorial commentary based on public data. The Online Voice Score measures how brokers show up across Google, Feefo, Trustpilot, the FCA Register and Companies House. It is not financial advice and not a recommendation to engage or avoid any broker. Foliume is not authorised or regulated by the Financial Conduct Authority.

How we sourced the data

Every data point is pulled from one of: Companies House, the FCA Register, broker websites, Feefo, Trustpilot and Google Maps. Google ratings came from a mix of the Google Places API and third-party aggregators that surface Google Maps data. Each broker profile lists the sources we used. Data collected April 2026.

Corrections policy

If you spot a mistake or your firm has moved, renamed or changed status, email hola@foliume.com. We respond within five working days and publish updates in the next edition. The search tool above also lets you request a full profile if you think we missed you.

Privacy & data

The form in this report collects your name, work email and the broker you asked about. We use it to send you the full profile and related Foliume updates, nothing else. You can unsubscribe at any time and request deletion by emailing hola@foliume.com. Full privacy notice at foliume.com/privacy-policy.

© Foliume 2026 • hola@foliume.com

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